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A Label, a Map and Free Marketing Help for Farmer Veterans

The agriculture department lets veteran farmers add the Homegrown by Heroes mark to their state-grown products, and points at a marketing programme giving farmer veterans free one-to-one help. The money behind the marketing programme is federal, not state.

Verified August 23, 2026

What this benefit is

The agriculture department lets veteran farmers add the Homegrown by Heroes mark to their state-grown products, and points at a marketing programme giving farmer veterans free one-to-one help. The money behind the marketing programme is federal, not state.

What it's worth: A veteran-produced label on state-grown goods, plus free marketing assistance

  • The agriculture department states that Homegrown by Heroes allows veteran members to add the Homegrown by Heroes logo to their state-grown farm products.
  • Membership of the Farmer Veteran Coalition of this state is the route in to the logo.
  • The department’s press announcement describes a three-year marketing programme for farmer veterans offering one-to-one marketing assistance, an online resource hub, a searchable interactive map connecting farms to consumers, and the combined Homegrown by Heroes and state-grown labelling campaign.
  • That marketing programme is funded by a congressionally directed federal small-business grant and delivered through a resource conservation and development body, with the state department as a partner — the state is not the funder.
  • The department cites census figures of nearly 900 farmers in the state who have served in the military, of whom nearly half report agriculture as their primary occupation.
  • No state grant, loan, land route or licence fee concession for veteran farmers appears on the department’s veteran farmer page.

Who is entitled to it

  • This record is about the person who served.
  • Your home is in this state.

Not sure whether that describes you?

Answer a few questions about this benefit specifically — we only ask what this one actually depends on, and we stop as soon as we know.

How to claim it

  1. 1Join the Farmer Veteran Coalition chapter first. The department ties the logo to membership rather than issuing it directly on a discharge record.
  2. 2Request the combined logo through the department once certified, and put it on packaging and at the stall — the value here is what a buyer sees, not a payment.
  3. 3Get on the searchable farm map. It is the part of the marketing programme that keeps working after the one-to-one help ends.
  4. 4Take the free marketing assistance while the three-year programme runs. It is federally funded and time-limited, unlike the label.
  5. 5Do not budget against a state farm loan on the strength of this page. The department names none for veterans.
File with
Department of Agriculture, Hartford — logo request
Documents you will need
dd214
Periodic
Re-confirmed from time to time.
CorrectionThis is branding and marketing help, not capital. A farmer veteran reading a headline about a state programme for veteran farmers should know the department names no state loan, grant or land route on its own veteran farmer page — the loan routes it lists are federal.
Worth knowingThe certification that unlocks the label is issued by a national non-profit, so the eligibility rules that actually bind — ownership and management share, service status — sit outside state control and can change without a state announcement.

Sources

This finder provides an informational match, not a government eligibility determination. The responsible agency decides your application.