23 Dec Political advertising on Social Media: How the big giants fixed the mess?
Political advertising on Social Media: How the big giants fixed the mess?
The growing influence of Social Media over people’s choice has become the central element of growing industries in the market. The advent is such that now Artificial intelligence has started to rule the world in several sectors. In the recent history of politics, we have witnessed the role of social media in influencing public votings.
In the United States, the Communications Act limits broadcast stations from expelling ads from candidates for federal office once they have received advertising for that political race. However, this is not applicable to cable networks like CNN, or to social media web portals, where leading presidential competitors are paying millions to target voters in the run-up to the November 2020 election.
After this move, some leading social media channels have already started restricting and working on the filtration of the politically influenced Ads.
Facebook exempts politicians from its third-party fact-checking program, allowing them to run ads with false claims. Facebook conducts fact-check activity on content that comes across from various political groups. The company also claims that it fact-checks politicians if they share previously debunked content and does not allow this content in ads.
We believe political message reach should be earned, not bought,” said Twitter CEO Jack Dorsey in a statement referring to the ban of political ads on Twitter. He further added, “this will include ads that reference a political candidate, party, election or legislation, among other limits.”
The popular Chinese video app with a vast user base, including U.S. teenagers, does not allow political advertising on the platform.
LinkedIn, which is a Microsoft Corp’s social media channel, banned political ads recently. It defines political ads as a piece of content that includes “ads advocating for or against a particular candidate or ballot proposition or otherwise intended to influence an election outcome.”
Photo-sharing site Pinterest Inc also banned political campaign ads last year.
Opponents critic the move with a strong point and say that the banning of political ads on social media channels will hurt less well-known candidates.
This is concerning, and so an individual can not move on to something else without paying full attention to this matter.